How has SEO evolved?

In yesterday’s blog, I gave a brief outline of how SEO was first used in the early noughties. So how has SEO evolved over the years? There certainly wasn’t the emphasis on the importance of SEO then as there is now. Some developers would have instinctively used it, but not necessarily to any great detail.

Fast forward nearly 20 years, and after many variations, Page Ranking has now been superseded by something called Domain Authority [Source: SEO.co], along with a lot of other updates, and terminology which I will leave for the experts. [Neil Patel, Moz.com, SEo.co]

What is Domain Authority?

Domain Authority is a search engine ranking score developed by Moz. Domain Authority takes into account a number of criteria. These predict how well a website will rank on SERPs (Search Engine Result Pages).

In Layman’s terms, the higher your Domain Authority, the higher you will appear on the likes of Google and Bing. One of these criteria is Backlinks.

What is a Backlink?

A Backlink is when a website has a link back to your website. Another name for them is “inbound links”.

Why are Backlinks important?

Backlinks are a great example of off-site SEO. The higher the Domain Authority of the website that your link is on, the more credible it is. Search Engines prefer backlinks on websites with a high domain authority, as this helps to reduce the impact of the less credible spammers and bots.

How do you get Backlinks?

One of the simplest ways for yourself to get a backlink is to leave a comment on a blog. When you set up your profile to comment on a blog, you should always include your website.

When your comment is published/displayed on their post, your name and an optional profile picture are displayed. If either of these are clicked, it will take them to your website – and there is your backlink!

This doesn’t mean that you should just spam blogs with comments and your link. Google penalise the bots that are out there which spam websites with comments. With this in mind, you should always try and be strategic about where you post links back to your site.

If you comment on a reputable Industry blog, they will have a higher domain authority. The Google algorithm will see your backlink as being more authentic. Don’t just go on your opinion about the company – do your research!

In the next blog in this series, I will be looking at ways you can improve your on page SEO

This post was written for day 7 of Vicki Jakes’ 30 days of blogging challenge. It’s not too late if you want to join in. You can find her over here on her website, or in her free Facebook Group Online Marketing For Busy Website Owners.